Lang Syne Publising produce and distribute a range of over 100 books, which are available throughout Scotland and further afield. They also produce and/or distribute DVDs, Scottish gifts, can memorabilia, etc. for the tourist and domestic market
A few years ago I became involved with them, originally to design one book cover. The project quickly grew until I was responsible for their corporate identity, POS materials, advertising and many of the books in their range, designing new covers when books came to be reprinted. In the first year that I produced work for them they saw an increase in turnover of 138%, and have since been able to get their stock, often on spinner stands, into shops as visible as those in Glasgow Central, Queen Street and Edinburgh Waverley train stations.
Needless to say, all the people at Lang Syne did their bit in contributing to this growth, but there is no denying the significant role that good design played in this process.